Tag: strategy

How to Create an Insanely Easy Strategic Account Plan + Template

How to Create an Insanely Easy Strategic Account Plan + Template

Who has time for a strategic account plan?  You’re so crazy busy with Account Manager stuff that as far as priorities go, an empty inbox wins over strategy any day.  Who can blame you? I mean clients aren’t calling you demanding their strategic plan, but […]

The Secret to a Successful Negotiation

The Secret to a Successful Negotiation

As an Account Manager, there’s always something to negotiate.  Whether it’s setting expectations or upselling a new product, a commercial discussion is inevitable.  Too often we retreat from these conversations because we have a great relationship with our client.  Selling feels manipulative.  We want to be […]