Do you want to know the secrets of long term sales success? Eric van Antwerpen shares lessons from building a global sales organisation, the power of transformation and why winning isn’t everything.
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Your biggest customers are not your best customers. Often they’re your worst. Low margins, customisation, and because you need them more than they need you – when they say “jump”, you say “how high?” So if your biggest customers are not your best, then who are?
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