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The perfect companion to the Ultimate Guide to Strategic Account Planning – this excel template gives you a complete macro view of your client and guides you through the steps to discover where they are NOW and where you want them to be TOMORROW.

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Influencer Maps

Service providers participate in an economy without the restrictions of carrying inventory or the need to concern themselves with bulky raw materials. Furthermore, their investment in expertise does require consistent service marketing.

The relationship strength index scores the quality of your partnership

Gap Analysis

Service such as labor is performed the buyer does not take exclusive ownership of that, unless agreed upon by buyer and seller. The benefits of such a service are held to be self-evident in the buyer’s willingness to pay for it.

Influencer mapping is a powerful process to identify budget holders, decision makers and influencers within your clients' organisation
Influencer maps help you nurture strategic relationships

Relationship Strength Index

One of the most important characteristics of services is the participation of the customer in the service delivery process. A customer has the opportunity to get the services modified according to specific requirement.

A gap analysis identifies where you are and where you want to be and how to get there