Client Life Cycle

Losing Clients Hurts: What To Say To A Client Who Is Leaving

Losing Clients Hurts: What To Say To A Client Who Is Leaving

What To Say To A Client Who Is Leaving Losing clients hurts.  All that hard work down the drain.  Not to mention the impact on the bottom line.  It’s well established that customer acquisition cost (CAC) is as much as 5 to 8 times higher than […]

How to Create an Insanely Easy Strategic Account Plan + Template

How to Create an Insanely Easy Strategic Account Plan + Template

Who has time for a strategic account plan?  You’re so crazy busy with Account Manager stuff that as far as priorities go, an empty inbox wins over strategy any day.  Who can blame you? I mean clients aren’t calling you demanding their strategic plan, but […]

45 Questions To Ask Your Client When They Just Don’t Care

45 Questions To Ask Your Client When They Just Don’t Care

Questions to ask your client when you’re getting the cold shoulder Does your client return your calls?  Are all those great recommendations your making collecting dust? Do they cancel meetings, or avoid setting them in the first place?  Are you in this weird people-pleasing phase […]