How to Create a Powerful Client Engagement Plan Using Video [+Template]
Follow this step-by-step guide to create an effective client engagement plan that uses personalised video messages to build trusted partnerships.
How to Effectively Manage Key Accounts During a Crisis
Expect the unexpected they say. But who could have imagined the COVID-19 crisis would escalate into a global disaster with such far-reaching social and economic impact? Businesses everywhere face enormous challenges to manage uncertainty and limit the impact of the crisis to remain viable. Losing…
How to Present a Successful Quarterly Business Review (QBR)
QBRs are boring. All data, no insight and nothing new. But you can change that with these simple tips for a successful quarterly business review.
How to Identify Key Accounts: A Quick Guide to Getting it Right
Your biggest customers are not your best customers. Often they’re your worst. Low margins, customisation, and because you need them more than they need you – when they say “jump”, you say “how high?” So if your biggest customers are not your best, then who are?
How to Easily Share Knowledge to Add B2B Customer Value
We all want to add customer value and the simplest way I know how is to turn information into knowledge. Here’s how to do it in 3 simple steps.
How to Create Powerful Executive Level Presentations [+ Template]
Senior executives are a notoriously tough crowd. If you’re losing sleep over your next executive level presentation, don’t. Just follow this 10-step framework and PowerPoint template and you’ve got nothing to worry about.
The Best Way to Prepare for an Executive Presentation [+ Checklist]
With so much at stake, delivering an executive presentation can be both terrifying and exciting in equal measure. The best way to confidence and success is to be prepared. Here’s how.
Relationship Mapping for Key Account Management [+ Templates]
Relationship mapping helps you identify and engage with decision makers and influencers to win, retain and grow your key accounts.