Your biggest customers are not your best customers. To identify key accounts with true growth potential, look beyond revenue. Here are 15 factors to consider.
Do you want to know why key account management is important? Some are obvious, like growing client revenue and retention, but other reasons may surprise you.
Are you struggling for Christmas gift ideas for the key account manager in your life? If you want to show appreciation to a colleague or just treat yourself – there’s something for everyone and every budget in this key account management holiday gift guide.
Is there anything worse than have to tell clients about a price increase? You know it’s going to involve a lot of conversations, delicate negotiations, internal battles and intense strategy to get it across the line. Here’s what you need to do to make the process of communicating a price rise as smooth as possible.
Share 0 Tweet 0 Share 0 Pin 0 Is your business and your key account management team growing fast? Do you feel like you’re always playing catch-up and never have time for important projects, like developing processes that drive business growth or creating career paths for your key account managers?In this interview, key account management
Are you doing key account management the hard way?Effective key account management requires you to increase profits, develop relationships, increase satisfaction, grow revenue, improve retention and reduce conflict. It’s a big, complex job and organisations need to invest more in the right technology to help account managers be more effective. Let’s take a look at
What gets measured gets managed. Calin Muresan reveals how he defined account management objectives and key results to drive business growth.
As a start up, how do you scale account management to drive business growth? In this revealing interview, Calin Muresan shares his account management strategy and how he grew from 2 to 20 account managers in less than 2 years.
Are you starting a new job as a key account manager? Follow this 30/60/90 day plan to quickly earn the confidence of your clients, colleagues and boss and grab your free template too.
What are the 12 Tenets of Account Management? Phil Bourne shares his set of guiding principles you need to know to find success as a key account manager.