Author: Warwick Brown

Account Manager Tools: How To Use Trello For Task Management

The ultimate Account Management tool: how to use Trello for task management Trello rocks. I love it and I know you will too.  It’s the ultimate app to stay organised and productive and one that every Account Manager needs in their toolkit. But how to […]

Account Managers Guide To Breaking Bad News To Clients [Infographic]

Account Managers Guide To Breaking Bad News To Clients [Infographic]

Breaking Bad News To Clients Ain’t Fun No-one likes breaking bad news to clients.  I’m not going to lie to you it can be tough, especially when your client doesn’t see it coming.  Kinda makes you feel like dead man walking, you know what I […]

How Blade Runner Will Make You a Better Account Manager

How Blade Runner Will Make You a Better Account Manager

Blade Runner Will Make You Better Account Manager   I bet you didn’t think Blade Runner could make you a better Account Manager, did you?  Sure it’s a sci-fi classic, but also full of account management lessons. For those that haven’t seen the film, Blade […]

Good Account Management Starts With Leadership

Good Account Management Starts With Leadership

Leadership makes good account management. What makes you a good Account Manager?  In fact, what would make you the absolute best Account Manager on the planet? What sets you apart from everyone else?  Have you ever thought about it? First, let me tell you what […]

Managing Upwards: How To Manage Your Boss Like a Boss

Managing Upwards: How To Manage Your Boss Like a Boss

Managing Upwards: Keep Your Friends Close and Your Boss Closer Managing upwards is an essential skill for your career … and your sanity.  It’s a secret I learned very late in my career. Turns out your manager comes in handy sometimes. Who knew? They are […]

Losing Clients Hurts: What To Say To A Client Who Is Leaving

Losing Clients Hurts: What To Say To A Client Who Is Leaving

What To Say To A Client Who Is Leaving Losing clients hurts.  All that hard work down the drain.  Not to mention the impact on the bottom line.  It’s well established that customer acquisition cost (CAC) is as much as 5 to 8 times higher than […]

How to Create an Insanely Easy Strategic Account Plan + Template

How to Create an Insanely Easy Strategic Account Plan + Template

Who has time for a strategic account plan?  You’re so crazy busy with Account Manager stuff that as far as priorities go, an empty inbox wins over strategy any day.  Who can blame you? I mean clients aren’t calling you demanding their strategic plan, but […]

How To Navigate LinkedIn’s New Desktop Features

How To Navigate LinkedIn’s New Desktop Features

Understanding how to navigate LinkedIn’s new desktop features can be a real challenge. It’s undergone a major redesign and there are new features being added (and removed) all the time.  Some existing features are buried so deep they’re almost impossible to find. Overall the enhancements are […]

How to Get On The Radar: 8 Tips For Getting Promoted

How to Get On The Radar: 8 Tips For Getting Promoted

8 Tips for getting promoted If an Account Manager does an awesome job and no-one knows about it, did it even happen?  Too often we’re so focused on our clients that we forget we also have a career. Forget being a quiet achiever if you […]

10 Best Books Every Account Manager Should Read [Infographic]

10 Best Books Every Account Manager Should Read [Infographic]

The 10 best account management books every account manager should read These books cover everything you need to know to be a great account manager.  It’s hard work trying to be all things to all people and these represent the best account management books to […]

Why We Say Um & How to Stop [Infographic]

Why We Say Um & How to Stop [Infographic]

How To Stop Saying Um When Speaking The struggle is real.  To stop saying um and other filler words when speaking is hard.  Really hard. As an Account Manager, it’s inevitable you’ll be asked to present and if you want to make your message understood, […]

A Simple Guide to Data For Busy Account Managers

A Simple Guide to Data For Busy Account Managers

LinkedIn revealed its annual list of top skills employers look for and Account Management wasn’t among them.   Data analysis and data presentation were.  Should you be worried?  With Millenials expected to comprise 75% of the global workforce by 2025 and the concept of a “career” being […]