Month: August 2017

Losing Clients Hurts: What To Say To A Client Who Is Leaving

Losing Clients Hurts: What To Say To A Client Who Is Leaving

What To Say To A Client Who Is Leaving Losing clients hurts.  All that hard work down the drain.  Not to mention the impact on the bottom line.  It’s well established that customer acquisition cost (CAC) is as much as 5 to 8 times higher than […]

How to Create an Insanely Easy Strategic Account Plan + Template

How to Create an Insanely Easy Strategic Account Plan + Template

Who has time for a strategic account plan?  You’re so crazy busy with Account Manager stuff that as far as priorities go, an empty inbox wins over strategy any day.  Who can blame you? I mean clients aren’t calling you demanding their strategic plan, but […]