How to Take the Headache Out of Account Planning + Template
Does every client need an account plan? Only the ones you want to keep! Account planning will help you create opportunities, improve relationships, expand value and reduce risk. If you’re already stressed and think how impossible it will be to write one for every client,…
10 Simple Tricks for Dealing With Difficult Clients Effectively
What doesn’t kill you makes you stronger? At least that’s what you tell yourself as you smile through clenched teeth dealing with difficult clients. Maybe you even daydream about the day that lottery win will set you free and you can tell that client exactly…
How to Get a Meeting with C-Level Executives & Connect
You must build your networks before you need them. And the reason you want to get a meeting with C-level executives is because they have influence and because they have decision making power and because they have budgets. Beyond that, a relationship with the C-Suite…
45 Best Questions To Ask Your Client to Get to Know Them
You don’t know what you don’t know Do you really know your customer? Are you asking the right questions to really understand them. Their hopes, their dreams, their disappointments, their … well you get the idea. The more questions you ask, the more you will…
3 Client Calls You Need to Make That Get Results
What do you say after you say hello? Here are three types of client calls every Account Manager should make each month. These calls will improve your client relationships, grow your authority and influence, reveal new revenue opportunities and uncover problems: 1) A Satisfaction Call…
5 Powerful Reasons to Pick Up the Phone and Talk to Your Clients
The humble telephone It may have been invented in 1876 and fallen on hard times, but the humble telephone is still a great way to communicate (despite what Snapchat might tell you). Account Managers build relationships with their clients, sure. They also have to get…
How To Survive When Your Client Throws You Under The Bus
What do you do when you’re thrown under the bus… and it’s your client who pushed you? One minute their happy and your besties and the next minute the whole relationship has gone up in smoke As suppliers, it can sometimes feel like we’re disposable. …
How To Find Inspiration For Your Strategic Account Planning
GOOD Account Managers copy. GREAT Account Managers steal. If you’re short on inspiration for your strategic account planning look no further than your clients’ vision statement (usually found on their website) This is my all time favourite tactic to help with where to focus on…
3 Special Qualities of Great Account Managers
I’ve been pondering one of the questions philosophers have been asking themselves for thousands of years: what does it take to be great account manager? It’s been on my mind lately because I’m recruiting and thinking about what I’m looking for in the candidates. Experience…
How to Become an Account Manager When You Have No Experience
You can’t get the job without the experience, but you can’t get the experience without the job The age-old story. How to become an account manager when no one will give you a break? Where do you even start? What does it take and what…