The Secret to Negotiate Successfully

The Secret to a Successful Negotiation

As an Account Manager, there’s always something to negotiate.  Whether it’s setting expectations or upselling a new product, a commercial discussion is inevitable.  Too often we retreat from these conversations because we have a great relationship with our client.  Selling feels manipulative.  We want to be liked.  We don’t want to be annoying.  We empathise with […]